Pragna Skin Clinic
86 pages, 65,000 words of content. Experiment in design and content at scale. One of the best dermatology websites in India.
A dermatologist needed a website. What I ended up building was closer to a clinical encyclopedia. 86 pages of structured, medically accurate content designed to dominate local search. 10 unique page designs across the site. 65,000 words of on-page SEO content.
I did everything on this one. Brand positioning, colors, logo, information architecture, the patient funnel, all the content, every page design, and the full engineering and deployment pipeline. The design system was built from scratch to feel warm and clinical at the same time. This was the project that showed me what AI-first workflows can really do at scale.
Pragna Skin Clinic
86 pages, 65,000 words of content. Experiment in design and content at scale. One of the best dermatology websites in India.
A dermatologist needed a website. What I ended up building was closer to a clinical encyclopedia. 86 pages of structured, medically accurate content designed to dominate local search. 10 unique page designs across the site. 65,000 words of on-page SEO content.
I did everything on this one. Brand positioning, colors, logo, information architecture, the patient funnel, all the content, every page design, and the full engineering and deployment pipeline. The design system was built from scratch to feel warm and clinical at the same time. This was the project that showed me what AI-first workflows can really do at scale.